To be able to apprehend intercultural components related to clients and/or foreign partners.
To master the different web tools & services.
To use and select the most adequate web tools & services for branding and marketing.
To create and manage the organisational profile (Facebook, Twitter, blogs).
To promote the services via web tools (like Trip Advisor and Booking.com).
Your website is the single most important communications tool you have for your business. And it should be designed and developed as a tool, a tool to engage your customers and inspire them to action, not a vanity project. Your website may be working well for you, but could it be improved?
Does your site load within 4 seconds?
Does your site work on tablets and Smartphones?
Does the homepage tell people what your business does above the “fold”?
Do you know the different social media platforms(TripAdvisor, Facebook, Twitter, Piterest, Instagram, Google+, LinkedIn), where peoplefind out about places to go and share their experiences of visiting with others? Pick the one that best suits your needs.
Keep it up! Social media is a medium-term tool. It takes time to build a network that respects you and will respond to what you have to say. If you can’t devote at least 3 hours per week, concentrate on your website and email marketing instead.