Skill Tour

Transversal skills for sustainable
rural tourism in lagging areas of Europe

New ways of communication

  • To use the new communication technologies.
  • To be able to apprehend intercultural components related to clients and/or foreign partners.
  • To master the different web tools & services.
  • To use and select the most adequate web tools & services for branding and marketing.
  • To create and manage the organisational profile (Facebook, Twitter, blogs).
  • To promote the services via web tools (like Trip Advisor and Booking.com).
  • Your website is the single most important communications tool you have for your business. And it should be designed and developed as a tool, a tool to engage your customers and inspire them to action, not a vanity project. Your website may be working well for you, but could it be improved?
    • Does your site load within 4 seconds?
    • Does your site work on tablets and Smartphones?
    • Does the homepage tell people what your business does above the “fold”?
  • Do you know the different social media platforms(TripAdvisor, Facebook, Twitter, Piterest, Instagram, Google+, LinkedIn), where peoplefind out about places to go and share their experiences of visiting with others? Pick the one that best suits your needs.
  • Keep it up! Social media is a medium-term tool. It takes time to build a network that respects you and will respond to what you have to say. If you can’t devote at least 3 hours per week, concentrate on your website and email marketing instead.